About meAs a Marketing Consultant, I have driven business growth through market research, data analysis, and strategic planning. At EMA Partners and Personnel Search Services, I identified market opportunities, improved executive search processes, and boosted email marketing effectiveness by 15% through segmentation and A/B testing. My efforts also accelerated new client acquisition by 6% with data-driven client testimonials.
I’m set to graduate from California State University, Long Beach, with a Master’s in Marketing Analytics. My education and hands-on experience have equipped me with advanced skills in SQL, Python, Excel, and data visualization tools. I am passionate about using data to inform strategic decisions and solve customer-driven problems, and I am always eager to learn new tools and techniques to enhance my marketing and data storytelling skills.
I like to conduct thorough market analysis to identify trends, opportunities, and competitive insights.
I utilize SQL to extract, manipulate, and analyze data, providing valuable insights to inform marketing strategies.
I transform complex data into intuitive, interactive visualizations using Tableau to create comprehensive dashboards that provide clear insights for data-driven decision-making.
I apply machine learning algorithms to predict trends and behaviors, enhancing the precision and effectiveness of marketing strategies.
I excel in utilizing digital platforms and tools to optimize marketing efforts and maximize ROI, a skill developed through academic coursework and projects
I like to understand customer behavior and preferences to identify distinct customer groups and tailor marketing efforts accordingly. My academic experience includes extensive work with customer segmentation.
Demonstrated my expertise in building and optimizing Google Search campaigns. I can develop effective search strategies, leverage automated solutions like Smart Bidding, and create plans to increase leads, sales, and web traffic while aligning with overall marketing goals and budget.
Showcased my ability to measure and optimize ad performance using Google’s tools. I can translate marketing goals into measurable actions, set up tracking for sales and leads, and analyze data to improve campaign outcomes.
Gained hands-on experience as a marketing manager. Developed positioning statements, adjusted marketing mixes, calculated CLV and CAC, and optimized pricing based on revenue and competitor data. Also created marketing campaigns, allocated ad spend, and managed marketing budgets using historical data.
Learned to effectively use Salesforce for managing customer relationships, tracking sales, and optimizing business processes. This training enhanced my skills in navigating the Salesforce platform, creating reports, and utilizing tools to improve customer engagement and sales performance
This paper explores how financial influencers on social media affect the investment decisions of Millennials and Gen Z, and proposes strategies for fintech companies to engage with this demographic responsibly.
SQL Fundamentals, Advanced SQL Analysis for Marketing, Advanced SQL for Product Analytics & SQL for Revenue Analysis and Unit Economics
